Relates to

GovCMS, Drupal
Content & training
Web development
Technologist, Marketer

Content audit and writing overview

A content audit will review existing content and provide recommendations to:

  • Keep content as is

  • Delete content (if it’s no longer relevant)

  • Update content

  • Write new content

A content review will also look at how content is structured, the information architecture (IA), and whether it’s been written for the unique online medium and meets government editorial standards.

Content that’s well-structured, written for the online medium and written to government standards will increase your site’s usability and provide a better citizen experience.

Engagement process

Salsa follows the engagement process below:

  1. Review questionnaire or brief: Agency to complete a light questionnaire (or send Salsa a high level project brief) reflecting basic requirements and/or project key business drivers.

  2. Intake and alignment: Salsa conducts a free 30-45 minute intake phone call to align on scope, expectations and overall engagement requirements based on the questionnaire or brief.

  3. Discovery: Workshop to meet stakeholders, identify website's target audience and user needs, define IA mapping, establish brand/voice/editorial style requirements, and establish content workflow process.

  4. Finalise IA: If optionally updating IA, conduct discovery and/or additional workshops to narrow top level or detailed IA structure. See additional options below.

  5. Align: Align on content audit and agree on content audit recommendations.

  6. Write/edit: Write new content and edit existing content based on IA.

  7. Review and sign-off: Review new content and make any necessary changes, then sign-off content.

  8. Migrate or load: Migrate existing content and load new content into the new IA and target website.

  9. UAT: Review new content via user acceptance testing (UAT) for final sign-off.

  10. Publish: Publish content live to your website.

Outputs

  1. Content review and audit — audit report

  2. Content strategy — suggested content strategy

  3. Updated IA (optional) — new IA to streamline the user experience

  4. New content — some updated and some written from scratch

Outcomes

  • Updated content that’s been written for the unique online medium to increase usability

  • Updated content that meets your editorial style guide and reflects your brand/voice

  • Content with readability levels in line with the Australian Government Content GuideExternal Link (which recommends aiming to write for a 9yro), and WCAG (which recommends readability aimed at 12-14yros)

Assumptions

  1. All content is publicly accessible

  2. IA is established before rewriting begins — additional pages can only be added as child pages in the IA

  3. One page is average 300 words per page + /- 50 words

  4. Travel and lodging costs are additional for onsite discovery and/or other workshops

Fixed price packages

Flexible Small Medium Large
Definition 1-50 pages Up to 200 pages Up to 500 pages Up to 1,000 pages
Setup $3,200 +GST
Content authoring 2 hours
@ $390/page +GST
200 x $390/page
$78,000 +GST
500 x $390/page
$195,000 +GST
1000 x $390/page
$390,000 +GST
Content review/editing 1 hour
@ $195/page +GST
200 x $195/page
$39,000 +GST
500 x $195/page
$97,500 +GST
1000 x $195/page
$195,000 +GST

The setup fee covers discovery and setting up the content workflow procedures.

Other things to know

  • We can also add an optional IA discovery and development step if required to validate or develop a new IA. This can be with internal workshops or full external user research participants. Let us know what you need and we’ll fit this into the process.

Get in touch

Click the contact us button below or call us on 1300 727 952 or +61 3 9910 4099 to discuss how our services can help you. 

Contact us