Investment NSW — content services for NSW OneCX platform

Overview

Investment NSW’s challenge

Investment NSW needed to migrate its content to the new NSW OneCX platform. Its existing content needed an uplift to meet NSW editorial standards and the website navigation needed to be redesigned to fit into the NSW OneCX information architecture (IA). The scale of work, diverse expertise capability and tight delivery timeframe meant Investment NSW needed the assistance from external expertise.

Investment NSW’s transformation

In partnership with Oliver Grace, Salsa used a human-centred design approach. We engaged 30+ stakeholders via workshops to create a new information architecture aligned with NSW OneCX standards. The team consolidated content structure, reviewed and rewrote 96 content pages to meet Year 8 reading level and WCAG 2.2 AA compliance, and migrated 232+ content items (and 186+ supporting assets) into the NSW OneCX platform.

The outcomes

• Investment NSW successfully migrated its content into the NSW OneCX platform, within time and on budget
• Investment NSW’s content is more accessible, with content meeting WCAG standards
• By moving to the OneCX platform, Investment NSW helps the NSW Government’s goal of improving findability of content and services to its target audiences (in this case citizens and businesses

“The Salsa Digital team delivered exceptional service in uplifting and migrating Investment NSW content. Their outstanding project management, clear communication, deep expertise, and unwavering dedication ensured the project was completed on time and within budget. This was a complex initiative involving numerous pages of legacy content that required review and archiving. Salsa Digital skillfully navigated agency priorities while meeting OneCX compliance requirements, successfully delivering 180 pages of high-quality website content that exceeded expectations.

We sincerely appreciate their commitment and hard work, which has enabled Investment NSW to continue driving global trade, innovation, and investment initiatives that foster economic growth for the state. Salsa Digital proved to be an invaluable project partner, and we could not have asked for a better team. Thank you for your professionalism and dedication throughout this project.”

Katie Hanna
Associate Director, Performance and Insights
Strategic Performance and Implementation
Investment NSW

Detailed case study

Below is detailed information on the challenge, transformation and final outcomes/benefits.

Investment NSW’s challenge — content migration at scale

Investment NSW faced a significant content challenge to migrate its existing website onto the NSW OneCX platform.

The agency needed to rewrite all content to meet WCAG 2.2 AA accessibility standards and the NSW editorial style guide. This included the desire for content to be written to a reading level that made it more accessible for a wider audience. The information architecture (IA) also needed consolidation to ensure content was organised logically for both businesses and citizens seeking investment opportunities across NSW, while also fitting into the existing IA on the OneCX platform at nsw.gov.au.

With limited internal capability to handle the complex tasks of content review, information architecture redesign and technical migration work; Investment NSW needed external expertise to deliver the project within a tight timeframe.

Investment NSW’s transformation — human-centred content redesign

In partnership with Oliver Grace, Salsa applied a design thinking approach, which focused on human-centred design principles to ensure the needs of business users and citizens remained central to all decisions.

The project followed a five-stage process:

1. Discover: Engaged 30+ stakeholders through workshops to identify user needs.
2. Define: Consolidated insights into a new information architecture that aligns with NSW OneCX standards.
3. Design: Explored options for content structure, readability and accessibility.
4. Develop: Produced draft IA and page layouts; iterated through multiple rounds of content review with stakeholders.
5. Deliver: Migrated 232+ content items and 186+ supporting assets onto the NSW OneCX platform.

All 96 content pages were reviewed and rewritten with a target to meet Year 8 reading level and adjusted to comply with the NSW editorial style guide. The team ensured WCAG 2.2 AA compliance across text, links, media and supporting documents, creating a foundation for accessible and user-focused content.

The outcomes — accessible, user-focused investment content

• Investment NSW successfully migrated its content to the NSW OneCX platform, within time and on budget
• Investment NSW’s content is more accessible, with content meeting WCAG 2.2AA accessibility standards
• The edited content now meets a lower reading level making content clearer and more accessible for all audiences
• The new information architecture improves content findability and helps enhance a centralised platform demonstrating NSW Government’s citizen-first approach to delivery of services and information
• The streamlined content structure provides a solid foundation for ongoing content management and future improvements
• Investment NSW now has a scalable, accessible digital presence ready to support the state's investment priorities

About Investment NSW

Investment NSW is the NSW Government's economic development and attraction agency. It drives economic growth and prosperity for the people of NSW by bringing together business, government and global markets. It delivers on the government's strategic priorities and boosts innovation, industry, investment and trade.